Gains in Bulk, creator engine

Ten creators scooping Instantized Creatine®

A first roster for Gains in Bulk: lifters who mix and shake on camera, seven videos each a week, ramped over six weeks.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Scoop, shake, lift: my first week on Instantized Creatine®

A creator films one take of the scoop going into the shaker, opens with a hook, and keeps every spoken line on the claims sheet.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Ten creators in six weeks	Live creators by week: 0, 2, 4, 6, 8, 10. Two creators a week join the Gains in Bulk roster until it is full.
Who	Lifters who already mix creatine	Gym-goers who would scoop Instantized Creatine® into a shaker on camera without a script.
Production	7 videos per creator a week	Ten creators at seven videos a week come to 303 creator videos a month, one hook per video.
Pay	Base pay with a cap, three bands	Caps of $600, $1,000 and $1,500 for Starter, Standard and Premium. Ten creators at the top cap is $15,000.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Bonuses at the cap are $300, $500 and $700.
Compliance	Claims sheet, no exceptions	Creators quote only Gains in Bulk's own wording, such as the first-order 10% off line from the quiz.
Category rule	No body or health outcomes	Creatine talk stays on the brand's own words about purity, price and bulk. Creators show the ritual, never a result.
Goal	$1.00 per 1,000 views	The simulator starts at $5.74. Closing that gap is the work: better hooks, more breakouts, losers killed early.
Report	One sheet every Monday	Videos posted, views, cost per 1,000 views against $1.00, and what we learned by format.
Decision	You approve claims and roster	Gains in Bulk signs off the claims sheet and each creator before anything goes live.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Why this playbook

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine next to it. This is the same playbook pointed at Gains in Bulk: many creators, many hooks, losers killed early. I have not run creatine or any supplement category. I will lean on your claims sheet and your team for every category call.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

+50,000 REVIEWS
A review count on the page
The Gains in Bulk site displays this count. Product pages list far fewer, so I would ask you what it counts before any creator repeats it.
Published
8 Reviews
Vitamin D3+K2 sits at 3.8
Its product page shows 8 reviews and a 3.8 rating. Creators never say every Gains in Bulk product is rated five stars.
Published
10%
The quiz opens with an offer
The quiz promises products personalized for your goal plus 10% off the first order. A creator video has a clear place to send people.
Published
20 day supply
A subscription rhythm to talk about
A bag is a 20 day supply that ships every 30 days. Creators can talk about reordering without inventing a schedule.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views at $1.00 is my target. The simulator starts at $5.74 for Gains in Bulk, so every test has to move that number.
One variable per test
Same Instantized Creatine® scoop, same shaker, one new hook per video. Seven videos per creator each week give us enough tests to learn fast.
Losers killed early
A hook that stalls is dropped and its slot goes to the next hook in the library. Ten creators at seven a week keep the hook library filling.
Claims sheet before camera
Every creator gets the sheet first: literal Gains in Bulk wording only. Questions go to the team channel and are answered before posting.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

DanaMon 8:30 AM
This week's brief: show the scoop going into the shaker with Instantized Creatine®. One hook per video, seven videos. Use only lines from the claims sheet.
RafaMon 10:15 AM
Can I say Instantized Creatine® builds muscle faster than other brands?
No. That is a comparison and a body result. Use this instead: "We sell in bulk to give you the largest gains at the lowest price possible."
DanaWed 2:40 PM
Draft sent back: the hook promises a result. Reshoot the first three seconds around the quiz line from the sheet and send it again here.
TrackerAppMon 8:00 AM
Weekly sheet is ready: seven videos per creator logged, cost per 1,000 views tracked against the $1.00 target, best format flagged for the next brief.
SamTue 4:05 PM
My Shaker Bottle morning video just passed 100,000 views, all organic.
Logged. The $50 flat bonus applies, one per creator per month. I am pulling that hook into next week's brief.
DanaFri 4:00 PM
Check before you post: paid or gifted tag in the first line, no body claim in the caption, and one line from the claims sheet spoken on camera.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Scoop to shaker
“One scoop, one shaker, let's see how it mixes.”
Overhead on a counter: scoop in, water in, shake, pour. One take, no cuts, Instantized Creatine® label facing the lens.
Brief 02
Gym bag check
“What's in my gym bag: the creatine I buy in bulk.”
Unzip the bag on a bench, pull out the Premium Canister, set it down. Handheld, natural gym light, one spoken claim from the sheet.
Brief 03
Shaker bottle morning
“Same shaker every morning. Here's why I buy in bulk.”
Gym selfie angle, drinking from the Shaker Bottle between sets, with a voice-over reading the bulk-pricing line from the sheet.
Brief 04
Subscribe and reorder
“I stopped reordering by hand: Subscribe & Save.”
Screen recording of the subscription page, then face cam on the delivery rhythm. The discount line is read only after the brand confirms it.
Brief 05
Quiz walk-through
“I took the Gains quiz so you don't have to.”
Screen-record the quiz with the creator's own goal, end on the first-order offer screen and say the line exactly as written.

Every product line in a video comes off the claims sheet word for word, for example “We sell in bulk to give you the largest gains at the lowest price possible.”, “Finish the quiz and unlock the products personalized for your goal, plus 10% off your first order.”, “20 day supply per bag, ships every 30 days”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Lifters who review gear
Gym creators who already film supplement mixes and gear checks. They know the scoop-and-shaker ritual Gains in Bulk sells around.
Buyers who finish the quiz
People who finish the quiz or reorder on subscription are already fans. A short note from your team can open the first conversation.
Affiliate or ambassador page
I did not find an affiliate or ambassador page on the Gains in Bulk site. Creators come in by direct outreach first; a signup page can follow.
Coaches with programs
Trainers who already run challenges with followers. The 30-Day New Year Standard Challenge gives them a story that fits their audience.

Five filters, fewer each step

1Trains for real
A visible training history on the feed, not stock gym footage.
2Comfortable without a script
Talks to the camera in one take and still hits the hook in the first second.
3Accepts the claims sheet
Agrees in writing to the sheet and the no-health-outcomes rule before the first brief.
4Audience of lifters
Comments come from people who lift and buy supplements, not giveaway chasers.
5Reliable cadence
Has posted weekly for months and can deliver seven videos a week during the ramp.

Part 7 of 15

Who we want

Gym-floor regular
Films mixes between sets and answers comments with a scoop in hand.
Likely product: Instantized Creatine®
Bulk-buy saver
Cares about price per serving and explains why buying in bulk makes sense to them.
Likely product: Premium Canister
Morning shaker person
Shakes a drink every morning and can film the whole ritual in one take.
Likely product: Shaker Bottle
Coach with a program
Runs challenges with clients and can fold the product into a routine.
Likely product: 30-Day New Year Standard Challenge
Flavor reviewer
Does honest flavor reviews and tastings, good for a cherry limeade walk-through.
Likely product: Glutamine + BCAAS (Cherry Limeade)
Protein shake cook
Makes shakes and simple recipes. Naturally flavored is the brand's own wording.
Likely product: Lean Protein

Left off, every time

Always left out: creators who promise body results, post before-and-after claims, aim at teenagers or compare Instantized Creatine® with rival brands. Doctors and pharmacists are never shown as endorsers. No health outcomes, ever.

Part 8 of 15

First twenty

Lifters who film their gym bag and gear
Powerlifters who log every session on camera
Hobby bodybuilders with a weekly posting habit
Coaches who run small group challenges
Home-gym builders who review equipment
Budget lifters who compare price per serving
Early-morning gym creators with a shaker in hand
Meal-prep creators who already make protein shakes
Student lifters who film in campus gyms
Hybrid athletes who run and lift
Strength creators who read labels on camera
Supplement stack explainers who stay off health claims
Dads who train at home and film it
Functional-fitness box athletes with local followings
Calisthenics creators adding a lifting block
Creators who review tees and pump covers
Gym couples who film shared routines
Small creators who answer comments in video replies
Creators who already unbox subscriptions
Bulk-cooking and budget-grocery creators

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“We sell in bulk to give you the largest gains at the lowest price possible.”
Hook or voice-over in the bulk-buy videos
“produce the highest purity products IN HOUSE”
Voice-over on Instantized Creatine® videos, attributed to the brand
“Finish the quiz and unlock the products personalized for your goal, plus 10% off your first order.”
Quiz walk-through format
“20 day supply per bag, ships every 30 days”
Any mention of reorder rhythm
“NATURALLY FLAVORED AND NATURALLY SWEETENED.”
Lean Protein tastings only
“30 Serving Bag of Instantized Creatine®”
Scoop to shaker and bundle videos

Never said

Each one with the reason it stays out.

Never say Instantized Creatine® builds muscle faster than other brands
A comparison with rivals that no Gains in Bulk page makes.
Never say it guarantees results
An outcome promise that nothing in the brand's wording supports.
Never say it burns fat
A body-change claim the creatine pages do not make.
Never say a study proves it
A study figure that is not in anything the brand published.
Never say it is safe for teenagers
An age and safety statement the brand does not make.
Never say it replaces medication
A medical promise with no basis in the brand's wording.
Never say every product is rated five stars
One product page shows eight reviews and a 3.8 rating, so a blanket rating would mislead.

To confirm with the brand

Held until someone on the brand side signs off.

+50,000 REVIEWS
The page shows this count, yet product ratings list far fewer. The brand must say what it counts before a creator repeats it.
Subscribe & Save save 15%
The site gives two different subscription discounts. The brand must say which one a creator may quote.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For newer creators with a small but real lifting audience; low base pay, and the cap is the first step.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators who post steadily and hold attention; a middle band with a higher cap for Gains in Bulk.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For creators whose lifting audience already buys supplements; the top band carries the highest cap.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month, even if several videos pass 100,000 views.
The bonus is per video: one video that passes 100,000 views earns $50 flat.
Only organic views count; paid boosts on a Gains in Bulk video never trigger it.
No bonus on a video that broke the claims sheet or the category rule, whatever its views.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Ten creators, seven videos a week: 303 videos and about 1.8M views a month. Cost per 1,000 views is $5.74 against $1.00. To close it, 4.2% of videos go viral or the median reaches 21,711 views.

Program facts

Gains in Bulk creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Sheet, shortlist, tracking
Before anyone is live: claims sheet signed off, shortlist for Gains in Bulk built, event tracking spec'd with your team. Creators live: 0.
Month 1
Ramp from two to ten
Two creators join each week over six weeks. Seven videos each a week, one hook per video, first Instantized Creatine® hooks tested.
Month 2
Full roster, losers killed early
Ten creators live. Weak hooks are cut, winners move toward partnership ads, and the Starter, Standard and Premium bands begin to separate.
Month 3
Replace and sharpen
Swap the weakest creators, push the best hooks into the library, and aim every test at the $1.00 target for cost per 1,000 views.
Day 90
Review against the target
Cost per 1,000 views against $1.00, videos past 100,000 views, and which format earned its slot for Gains in Bulk.
Ceiling
The monthly ceiling
$15,000 with all ten creators at the top cap, bonuses excluded. The simulator's base case costs $10,050.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Reporting

Every Monday Gains in Bulk gets one sheet: videos posted per creator, views, cost per 1,000 views against $1.00, and what we learned by format.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Scoop to shaker	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Gym bag check	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Shaker bottle morning	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Subscribe and reorder	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Quiz walk-through	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Organic first
The creator posts on their own account. No Gains in Bulk ad spend until the video earns views.
Pick the winners
After a week, the videos with the best hold and comments go on a shortlist.
Get ad rights
With the creator's written okay, we run the video as a partnership ad on their handle.
Scale or kill
Winning hooks get more budget. Losers are killed early and their slot goes back to the hook library.

From the video to the checkout

Quiz-led videos go to the quiz, where the first-order 10% off is offered.
Bulk-buy videos go to the Instantized Creatine® page or the Premium Canister.
Flavor tastings go to the Lean Protein page.
Subscription videos go to the subscription page once the discount line is confirmed.
Mention free standard shipping only with its $150.00 threshold and the continental United States limit.

Part 15 of 15

Category rules

Creatine rules every creator follows

Gains in Bulk sells creatine and other supplements, so every video follows the claims sheet. These rules keep ten creators and seven videos a week inside it.

Claims sheet only
Say only the lines on the sheet, such as "We sell in bulk to give you the largest gains at the lowest price possible." Anything else goes to the lead first.
No body or health outcomes
No promises about muscle, fat, bloat or recovery. Creatine talk stays on the brand's own wording about purity, price and bulk. Show the ritual, not a result.
No comparisons
Never compare Instantized Creatine® with other brands or name rivals. The sheet has no comparison line, so none is allowed.
Tag paid and gifted posts
Every post made under a Gains in Bulk deal carries a clear paid or gifted tag in the first line, in the creator's own voice.
Offers as written
Quote the first-order 10% off line and the reorder rhythm exactly. The subscription discount stays off camera until the brand confirms which one applies.
Audience and advice
No content aimed at teenagers and no dosing or stacking advice. A creator can show how they mix, not tell others what to take.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

A review count on the page

Vitamin D3+K2 sits at 3.8

The quiz opens with an offer

A subscription rhythm to talk about

One number to protect

One variable per test

Losers killed early

Claims sheet before camera

Scoop to shaker

Gym bag check

Shaker bottle morning

Subscribe and reorder

Quiz walk-through

Four sources in

Five filters, fewer each step

Gym-floor regular

Bulk-buy saver

Morning shaker person

Coach with a program

Flavor reviewer

Protein shake cook

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Sheet, shortlist, tracking

Ramp from two to ten

Full roster, losers killed early

Replace and sharpen

Review against the target

The monthly ceiling

From organic to paid

From the video to the checkout

Creatine rules every creator follows

Claims sheet only

No body or health outcomes

No comparisons

Tag paid and gifted posts

Offers as written

Audience and advice

Want to see the first briefs?